Vernacular Branding
a book on how design lives among us.
Essays, images, and everyday signs bound together to explore identity, language, and culture in Indian visual design.
Releasing 10 December 2025.
About the Project
Vernacular Branding began as an open call for designers, photographers, and visual storytellers to share traces of India’s everyday design.
In 20 days, we received contributions from 22 cities — images, stories, and signs that reshaped how we understand visual culture. These contributions, together with essays by Prof. Bhuleshwar “Arun” Mate and Kaushambi Mate, are now part of a book and micro-exhibition releasing in December 2025.
TIMELINE
Book Launch
on 10 December 2025
Release of Vernacular Branding and the accompanying Micro-Exhibition at GCAD, Nagpur.
About the Launch
Distribution
From February 2026
Limited first print of 1000 hardcover copies.
500 copies will be shared with institutions, artists, and universities; 500 will be available for purchase.
contributors & collaborators
The book includes works, photographs, and designs shared by contributors from across India and beyond.
Vernacular Branding 