Vernacular Branding
Press Kit
Vernacular Branding: Reading Identity through Design and Visibility
Welcome to the official press kit for Vernacular Branding. This project documents India’s informal visual landscape—spanning five decades of hand-painted typography, improvised signage, and everyday branding systems.
01 — Press Kit
Press Materials & Downloads
All visuals and documents in this press kit are free to use for editorial coverage with proper credit.
PRESS RELEASE (PDF) – Includes the latest updates on institutional reception and book availability.
MEDIA ASSETS (ZIP) – High-resolution book covers, sample spreads, and campaign visuals.
AUTHOR PORTRAITS – For high-resolution images of the Authors, Prof. Bhuleshwar Mate and Kaushambi Mate, please:
02 — Press Kit
Direct Download
DOWNLOAD PRESS RELEASE →VB_Book Cover_Image 1VB_Book Cover_Image 2VB_Book Cover_Image 3VB-Micro-exhibition Photo 1VB_ Spread Image – Page 19VB_ Spread Image – Page 101VB_Book Cover_FrontVB_Book Cover_BackVB_Book Lauch_Photo 1VB_Book Lauch_Photo 2VB_Book Lauch_Photo 3VB_Book Lauch_Photo 4
03 — Press Kit
The Story
Vernacular Branding is an intergenerational collaboration between Prof. Bhuleshwar Mate and Kaushambi Mate. It bridges fifty years of Indian design education with contemporary European architectural research.
While global branding moves toward uniformity, India’s vernacular landscape remains rooted in local knowledge and manual skill. This book serves as a living archive of a disappearing culture, treating the streets as galleries and everyday signs as cultural heritage.
For a digital preview of the book’s contents, please visit:
04 — Press Kit
Quick Facts
Authors: Prof. Bhuleshwar Mate & Kaushambi Mate.
Focus: Vernacular typography, hand-painted signage, and informal branding in India.
Recognition: Endorsed by the College of Fine Arts (Thiruvananthapuram), the South Central Zone Cultural Center (SCZCC), the National Institute of Fashion Technology (Hyderabad), and many others.
Launch: Formally launched at the Government College of Art and Design (GCAD), Nagpur, on its 50th anniversary.
05 — Press Kit
Media Highlights & Reception
The project has gained significant attention for its role in preserving the visual language of the Indian street.
Institutional Praise: “A timely intervention in the discourse on visual culture and design practices.” — Prof. Manoj Kannan, Principal, College of Fine Arts, Thiruvananthapuram.
Press Coverage: Featured in Dainik Bhaskar, Lokmat Times, Navbharat Times, Lokshahi Varta, and more.
Broadcast: Featured on Shankhnaad News for its contribution to documenting regional identity.
06 — Press Kit
Usage Guidelines
Visuals may be used for editorial coverage of the Vernacular Branding project, exhibition, or book. Please credit: “Vernacular Branding / Envisionar Design Atelier” where applicable. For commercial use or permissions to alter materials, please contact us directly.
07 — Press Kit
Press Inquiries
For interviews, review copies, or high-resolution gallery images, please get in touch.
Press inquiries: contact@vernacularbranding.in
Full legal notice: www.vernacularbranding.in/india-legal-notice
Privacy Policy: www.vernacularbranding.in/india-privacy-policy